5 min read
Calling all digital professionals! The largest campaigns in the world reach millions of people through effective engagement - and yours can do the same.
Thanks to online platforms and tools, it is easier than ever to build engagement for charity projects. But as every marketer knows, you need to think about your user first. How do you motivate your followers into engaged participants?
We’ve put together some key tips to guide you from a passive following to campaign success
When people decide not to take action it is because they believe it will have little or no impact. But by showing your community how their individual actions can incite change - and how easy it is to do so, you will naturally encourage further engagement.
First, you need to plan out your content.
This is most relevant when thinking about your website. You’ll be surprised how many websites have great social media, but their social icons are hard to find!
Recognition is empowering. It encourages engagement, turning people from passive watchers into celebrated participants.
No one needs information overload. Your audience are intelligent, but they are also busy - so keep communications simple.
Also, take notice which of your messages create the most reaction. The insight sections on social media platforms are invaluable here, providing demographic data and stats on which type of posts have the highest engagement. Keep on the ball with recording your analytics and test and refine the content you put out and soon you’ll have a deeper understanding and connection with your audience. Meet your supporters where they are.
View your communications as if you were getting to know people face to face. Respond, react, find ways to deepen the conversation.
Reply to comments on social media, ask questions, listen to the answers. Not only will this bring your community closer together but it could also open up new ideas to support your project.
Listen to supporters and if relevant, invite them to shape the campaign with you. Shared resources are valuable. You can ask your supporters questions through:
Finally, show flexibility. Where possible provide an option for them to choose how much, when and how they’d like to interact with you. Tip: watch your newsletter stats to see how many emails are unopened. If a section of your community isn't clicking, try again - using an intriguing email subject - and ask them if they want to unsubscribe, or if they’d like different content, and what that looks like.
We hope these tips are helpful! If you'd like to find out more about making the most out of your content, take a look at our webinar How to create 10 pieces of content from one idea - presented by Richard Wilner